The 8 Week Release Window

A fillable release timeline for independent artists dropping a single. Start with your release date and the playbook counts backward and forward from there: four weeks of setup, release day, and four weeks of promotion. Every week has a checklist with the exact platforms and steps, from distributor upload and editorial pitching to direct uploads on Audiomack, SoundCloud, and YouTube, seeding the sound on TikTok and Instagram, collecting emails from your core fans before release, and the daily promotion plan for the month after. Print it, pin it up, and check it off. You don't need a label to run this. You need a calendar.

• release strategy
• single release
• rollout
• playlisting
• pre-save
• distribution
• content planning
• fan building
• marketing