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FREEMarketing
MarketingThe Marketing Playbook
Join music executives Drew de Leon (The Digilogue) and Mike Epstein (Good Talk) for a high-impact workshop on the key strategies artists need to grow fanbases, boost streams, and build sustainable careers. With 25+ years of combined experience, they’ll break down modern music marketing.
About this replay
Join music executives Drew de Leon (The Digilogue) and Mike Epstein (Good Talk) for a high-impact workshop on the key strategies artists need to grow fanbases, boost streams, and build sustainable careers. With 25+ years of combined experience, they’ll break down modern music marketing.r
What you'll learn
- How to define your data, set goals, and plan release campaigns.
- Tools for DSP optimization, branding, and content creation.
- CRM, monetization, influencer, and community strategies.
About the instructor
DD
Drew de Leon
Co-Founder & Chief Community Officer
Drew de Leon is the Co-Founder and Chief Community Officer for a global music and tech community called The Digilogue. He also heads strategy for the digital marketing arm of The Digilogue called DigiLabs. He's also a partner of an indie music distribution company called MPR Global recently known for breaking the artist Muni Long and receiving a Grammy for "Best R&B Performance". He's formally the Head of Digital Marketing at Def Jam and Alamo Records. With over 15 years of experience in the music industry, he's led digital for artists such as Rod Wave, Lil Durk, Nas, Teyana Taylor, Pusha T, Danileigh, Alessia Cara, and more. In 2010, Drew started the music agency Blank Label, where he developed artists through digital marketing and brand partnerships. Starting in 2016, he co-founded the global music and tech community, The Digilogue, with a belief of paying it forward for indie artists, music professionals, and students. The Digilogue programs music educational conversations, career resources, and artist discovery content. Outside of music, Drew is also a basketball and soccer enthusiast. He loves the Knicks and Liverpool FC. He also actively embraces his Filipino heritage and enjoys spending quality time with family and friends.