Built to Be Seen: Digital Marketing Strategies for Developing Artists

LVRN's Senior Director of Digital Marketing breaks down six content strategies you can run with a phone and no budget. Each one comes with an action step, and the session ends with a 30-day challenge.

About this replay

Alexis Warner runs digital marketing at LVRN, where she works with Summer Walker, 6LACK, Odeal, and more. In this session she skips the label tactics that cost money and teaches the one that doesn't: content. You'll get six strategies, an action step for each, and a 30-day challenge to put them to work. The second half is a live Q&A covering stories, shadowbans, captions, on-screen text, ads, and when to boost a post. Hosted by Yudu Gray Jr. of 24/7 Artists, in partnership with The Digilogue.

What you'll learn

How to turn one song into 20 pieces of content, and why posting it three times is not a real attempt
How to read your own views the way a label marketer does, and double down on what works
What to put on screen in the first three seconds so a stranger stops scrolling

About the instructor

Alexis Warner

Senior Director, Digital Marketing

Alexis Warner is a Senior Director of Digital Marketing at LVRN, leading culture-driven digital strategy for artists including Summer Walker, Odeal, 6lack, and Belly Gang Kushington. She specializes in artist development and streamer-led campaigns. Her work includes Lay Bankz’s first TikTok charting single, “Ick,” and the Fast & Furious 10 soundtrack campaign featuring Kai Cenat. She currently leads digital strategy for Summer Walker’s Finally Over It.